Unleash Customer Loyalty and Drive Profit: The Executive Diploma in Customer Relationship Management
TO ENROL, PAY YOUR FEE OF 10,000 NAIRA TO:
In today’s hyper-competitive market, the customer relationship is the ultimate currency. Businesses that succeed are those that move beyond transactional selling to build deep, lasting, and profitable relationships.
Are you ready to transform how your organization interacts with its clients? Do you want to master the strategic tools that reduce churn and boost customer lifetime value?
IDEMMILI BUSINESS HUB NIGERIA is proud to present a specialized, flexible, and comprehensive certification designed for the modern professional: The EXECUTIVE DIPLOMA COURSE IN CUSTOMER RELATIONSHIP MANAGEMENT.
EXECUTIVE DIPLOMA COURSE IN CUSTOMER RELATIONSHIP MANAGEMENT
COURSE OVERVIEW
This intensive, personal-experience-based Executive Diploma provides participants with deep strategic knowledge and practical techniques necessary to design, implement, and manage world-class Customer Relationship Management (CRM) initiatives. Focusing on the integration of data, technology, and customer-centric culture, the course equips you with the skills to turn customer interactions into sustained business growth.
COURSE OBJECTIVES
Upon completion of this diploma, participants will be able to:
Develop sophisticated customer segmentation and targeting strategies.
Design and manage comprehensive customer loyalty and retention programs.
Evaluate and select appropriate CRM technology solutions.
Analyze key CRM metrics (CLV, Churn Rate) to measure effectiveness and ROI.
Drive organizational change toward a truly customer-centric culture.
COURSE METHODOLOGY (ONLINE/WHATSAPP)
This course is delivered entirely online via WhatsApp, offering unparalleled flexibility and direct interaction.
NOTE: This course is built on a personal experience model. It officially starts when you want it to and ends when you want it to. It is self-paced, allowing busy executives and professionals to integrate learning seamlessly into their schedules. Your learning begins the moment your enrollment fee is confirmed.
ORGANIZATIONAL BENEFITS
Investing in certified CRM expertise yields significant returns, including:
Increased Customer Lifetime Value (CLV) through personalized engagement.
Reduced Customer Churn rates by identifying and mitigating risks.
Improved Operational Efficiency by streamlining sales and service processes.
Enhanced Brand Advocacy and positive word-of-mouth marketing.
PERSONAL BENEFITS
Graduates of this program gain a competitive edge by acquiring:
Executive-Level Strategic Skills in one of the fastest-growing business domains.
A Recognized Certification that validates expertise in modern CRM practices.
Increased Earning Potential and career advancement opportunities.
Practical Tools immediately applicable to current business challenges.
WHOM THE COURSE IS FOR
This certification is ideal for:
Sales and Marketing Managers
Customer Service Professionals and Team Leads
Entrepreneurs and Small Business Owners
Business Development Executives
Anyone aspiring to leadership roles in relationship management or strategic planning.
5 MODULES: THE 20-POINT EXECUTIVE CRM CURRICULUM
This diploma is structured into five comprehensive modules, providing 20 essential steps to mastering Customer Relationship Management.
MODULE 1: THE STRATEGIC FOUNDATION OF CRM
Defining the Scope and Value Proposition of Modern CRM
Understanding the Customer Lifecycle Journey Map
Key Differences Between Operational, Analytical, and Collaborative CRM
Developing a Customer-Centric Organizational Culture
MODULE 2: DATA, SEGMENTATION, AND CUSTOMER INSIGHTS
Principles of Effective Customer Data Acquisition and Management
Advanced Customer Segmentation Techniques (RFM Analysis)
Calculating and Utilizing Customer Lifetime Value (CLV)
Diagnosing and Addressing Customer Pain Points
MODULE 3: CRM TECHNOLOGY AND IMPLEMENTATION
Selecting the Right CRM Platform for Business Needs (SaaS vs. On-Premise)
Mapping Business Processes to CRM Software Functionality
Managing User Adoption and Training in New CRM Systems
Integrating CRM with Marketing Automation and Sales Tools
MODULE 4: LOYALTY, RETENTION, AND SERVICE EXCELLENCE
Developing High-Impact Customer Retention Strategies
Designing and Managing Effective Customer Loyalty Programs
Strategies for Handling Customer Complaints and Service Recovery
Utilizing Feedback Mechanisms (NPS, CSAT) for Continuous Improvement
MODULE 5: PERFORMANCE MEASUREMENT AND THE FUTURE OF CRM
Key Performance Indicators (KPIs) for Measuring CRM Success
Analyzing and Reporting on Churn Rates and Customer Attrition
The Role of AI, Machine Learning, and Big Data in Future CRM
Creating a Sustainable and Scalable CRM Strategy Action Plan
ENROLLMENT DETAILS AND INVESTMENT
Take control of your professional development and gain a qualification that matters, delivered at your own pace and schedule.
FEE: 10,000 NAIRA
NOTE: This course starts when you want it to and ends when you want it to. It officially starts when you pay your fees of 10,000 Naira and ends when you take your certificate.
TO ENROL, PAY YOUR FEE OF 10,000 NAIRA TO:
NAME: OKECHUKWU CHIDOLUO VITUS
BANK: FIDELITY BANK PLC
ACCOUNT NUMBER: 6010077132
OR OPAY
OKECHUKWU CHIDOLUO VITUS
ACCOUNT: 8068488422
ACCOUNT NUMBER: (Please contact the organizer directly for the full account number if not provided publicly) EMAIL: jlcmedias@gmail.com
IDEMMILI BUSINESS HUB NIGERIA, A REWARDING EXPERIENCE IS WAITING FOR YOU.
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