The Executive Diploma in Customer Relationship Management

 Unleash Customer Loyalty and Drive Profit: The Executive Diploma in Customer Relationship Management

TO ENROL, PAY YOUR FEE OF 10,000 NAIRA TO:

In today’s hyper-competitive market, the customer relationship is the ultimate currency. Businesses that succeed are those that move beyond transactional selling to build deep, lasting, and profitable relationships.

Are you ready to transform how your organization interacts with its clients? Do you want to master the strategic tools that reduce churn and boost customer lifetime value?

IDEMMILI BUSINESS HUB NIGERIA is proud to present a specialized, flexible, and comprehensive certification designed for the modern professional: The EXECUTIVE DIPLOMA COURSE IN CUSTOMER RELATIONSHIP MANAGEMENT.

EXECUTIVE DIPLOMA COURSE IN CUSTOMER RELATIONSHIP MANAGEMENT

COURSE OVERVIEW

This intensive, personal-experience-based Executive Diploma provides participants with deep strategic knowledge and practical techniques necessary to design, implement, and manage world-class Customer Relationship Management (CRM) initiatives. Focusing on the integration of data, technology, and customer-centric culture, the course equips you with the skills to turn customer interactions into sustained business growth.

COURSE OBJECTIVES

Upon completion of this diploma, participants will be able to:

Develop sophisticated customer segmentation and targeting strategies.

Design and manage comprehensive customer loyalty and retention programs.

Evaluate and select appropriate CRM technology solutions.

Analyze key CRM metrics (CLV, Churn Rate) to measure effectiveness and ROI.

Drive organizational change toward a truly customer-centric culture.

COURSE METHODOLOGY (ONLINE/WHATSAPP)

This course is delivered entirely online via WhatsApp, offering unparalleled flexibility and direct interaction.

NOTE: This course is built on a personal experience model. It officially starts when you want it to and ends when you want it to. It is self-paced, allowing busy executives and professionals to integrate learning seamlessly into their schedules. Your learning begins the moment your enrollment fee is confirmed.

ORGANIZATIONAL BENEFITS

Investing in certified CRM expertise yields significant returns, including:

Increased Customer Lifetime Value (CLV) through personalized engagement.

Reduced Customer Churn rates by identifying and mitigating risks.

Improved Operational Efficiency by streamlining sales and service processes.

Enhanced Brand Advocacy and positive word-of-mouth marketing.

PERSONAL BENEFITS

Graduates of this program gain a competitive edge by acquiring:

Executive-Level Strategic Skills in one of the fastest-growing business domains.

A Recognized Certification that validates expertise in modern CRM practices.

Increased Earning Potential and career advancement opportunities.

Practical Tools immediately applicable to current business challenges.

WHOM THE COURSE IS FOR

This certification is ideal for:

Sales and Marketing Managers

Customer Service Professionals and Team Leads

Entrepreneurs and Small Business Owners

Business Development Executives

Anyone aspiring to leadership roles in relationship management or strategic planning.

5 MODULES: THE 20-POINT EXECUTIVE CRM CURRICULUM

This diploma is structured into five comprehensive modules, providing 20 essential steps to mastering Customer Relationship Management.

MODULE 1: THE STRATEGIC FOUNDATION OF CRM

Defining the Scope and Value Proposition of Modern CRM

Understanding the Customer Lifecycle Journey Map

Key Differences Between Operational, Analytical, and Collaborative CRM

Developing a Customer-Centric Organizational Culture

MODULE 2: DATA, SEGMENTATION, AND CUSTOMER INSIGHTS

Principles of Effective Customer Data Acquisition and Management

Advanced Customer Segmentation Techniques (RFM Analysis)

Calculating and Utilizing Customer Lifetime Value (CLV)

Diagnosing and Addressing Customer Pain Points

MODULE 3: CRM TECHNOLOGY AND IMPLEMENTATION

Selecting the Right CRM Platform for Business Needs (SaaS vs. On-Premise)

Mapping Business Processes to CRM Software Functionality

Managing User Adoption and Training in New CRM Systems

Integrating CRM with Marketing Automation and Sales Tools

MODULE 4: LOYALTY, RETENTION, AND SERVICE EXCELLENCE

Developing High-Impact Customer Retention Strategies

Designing and Managing Effective Customer Loyalty Programs

Strategies for Handling Customer Complaints and Service Recovery

Utilizing Feedback Mechanisms (NPS, CSAT) for Continuous Improvement

MODULE 5: PERFORMANCE MEASUREMENT AND THE FUTURE OF CRM

Key Performance Indicators (KPIs) for Measuring CRM Success

Analyzing and Reporting on Churn Rates and Customer Attrition

The Role of AI, Machine Learning, and Big Data in Future CRM

Creating a Sustainable and Scalable CRM Strategy Action Plan

ENROLLMENT DETAILS AND INVESTMENT

Take control of your professional development and gain a qualification that matters, delivered at your own pace and schedule.

FEE: 10,000 NAIRA

NOTE: This course starts when you want it to and ends when you want it to. It officially starts when you pay your fees of 10,000 Naira and ends when you take your certificate.

TO ENROL, PAY YOUR FEE OF 10,000 NAIRA TO:

NAME: OKECHUKWU CHIDOLUO VITUS

BANK: FIDELITY BANK PLC

ACCOUNT NUMBER: 6010077132

OR OPAY

OKECHUKWU CHIDOLUO VITUS

ACCOUNT: 8068488422

ACCOUNT NUMBER: (Please contact the organizer directly for the full account number if not provided publicly) EMAIL: jlcmedias@gmail.com

IDEMMILI BUSINESS HUB NIGERIA, A REWARDING EXPERIENCE IS WAITING FOR YOU.