The Global Database Helps The Economist Increase Sales Efficiency by 3x and Improves Deliverability by Over 90%
Introduction:
The Economist is a leading international news and business publication with a large global presence. However, their sales teams across offices faced the challenge of limited data availability, costly and inefficient manual research, and a lack of direct contact details for relevant contacts. TJ Beard, Senior Marketing Executive, Economist Intelligence Corporate Network, recognized the need for a solution to streamline and improve the sales process.
Problem:
The Economist's sales teams across global offices were faced with several challenges, including little data availability, manual research, and lack of direct contact details. The existing data vendors were unable to provide accurate and up-to-date information, and the research process was inefficient and time-consuming.
Solution:
The Economist turned to Global Database to provide an online portal with an in-depth filtering system for the sales team. The platform provided access to 200MM businesses globally in a single platform, along with on-demand data research for named accounts. Additionally, Global Database provided a dedicated account management team to assist with account enrichment.
"In today's global marketplace, companies need to be able to access and analyze data from multiple sources in order to stay competitive. A global database is a critical tool for achieving this. It enables companies to identify new markets, understand customer preferences, and make informed business decisions based on real-time data. At The Economist Intelligence Corporate Network, we rely on our global database to provide us with the insights we need to help our clients navigate the complex global business environment. With accurate and up-to-date data at our fingertips, we can help our clients stay ahead of the curve and make smart, strategic decisions for their businesses.", said "TJ Beard, Senior Marketing Executive, Economist Intelligence Corporate Network.
Result:
The solution provided by Global Database resulted in a significant increase in speed and efficiency of prospecting by 3x compared to the manual process. The platform's in-depth filtering system enabled the sales teams to quickly find relevant prospects, while the on-demand data research for named accounts enabled them to gather accurate and up-to-date information.
Moreover, Global Database's platform improved the deliverability of direct emails by over 90%. This was achieved by providing accurate and up-to-date email addresses, enabling the sales teams to directly contact their prospects, resulting in an increase in sales.
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