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  • ARE WE DECEIVED BY THIS BRANDS OF MILK

  •  "We have been "DECEIVED" by Peak Milk and Three Crowns Milk."


    That was exactly what Joe had said.


    As far back as I can remember keeping memories from childhood, Peak milk and Three Crowns milk have never lacked in our home.


    Dad ensured they were always sufficient. He had a special preference for Peak milk though.


    We believed it had "more quality".


    Recently, I discovered that they are both produced by same company called FrieslandCampina WAMCO. It is a business strategy they employed that has obviously kept their net profit on the rise over the years.


    So whether you buy Peak or Three Crowns, the same body is receiving the profits.


    Here is what you should grab, especially if you are majorly a physical product entrepreneur like myself:


    📌 Think beyond the norm as we step into 2024. Develop new creative similar products from your brand that can compete against each other to fetch you more profits.


    This is where I will stop. My head has been analyzing so fast for the past two weeks.


    Friesland Campina company is NOT DECEPTIVE rather, they are INNOVATIVE. I have learnt something from them. 


    What are you taking home from the PEAK MILK STRATEGY?


    Photo credit: The owner.


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    I am that foodpreneur that shows you that food is not just food.

    #KusAmaFoods

    #RedefiningFoodArt

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