HOW TO START SELLING AND HAWKING SATCHET WATER BUSINESS IN NIGERIA

 

Selling and hawking satchet water, popularly known as 'pure water' in Nigeria, is a profitable and in-demand business. With a large population and hot climate, the demand for clean and affordable drinking water is always high in the country. If you are looking to start a business in Nigeria, selling and hawking satchet water can be a lucrative venture. In this blog post, we will discuss the steps you need to take to start selling and hawking satchet water in Nigeria.

1. Conduct market research

Before starting any business, it is essential to conduct thorough market research. This will help you understand the demand for satchet water in your target market, the competition, and the pricing strategies of your competitors. You can also gather information on the necessary permits and licenses required for selling and hawking satchet water in your area.

2. Get the required permits and licenses

To legally sell and hawk satchet water in Nigeria, you need to obtain the necessary permits and licenses from the appropriate government agency. These include a business registration certificate, health and safety permits, and a food handler's permit. You can visit the Corporate Affairs Commission (CAC) and the National Agency for Food and Drug Administration and Control (NAFDAC) to obtain these licenses.

3. Identify a reliable source of clean water

The quality of the water you sell is crucial to the success of your business. You must identify a reliable source of clean and potable water to use for your satchet water. This can be from a borehole, a public tap, or a water treatment plant. It is also essential to regularly test the water to ensure it meets the required standards set by NAFDAC.

4. Purchase equipment and packaging materials

To start selling and hawking satchet water, you will need to invest in equipment and packaging materials. These include a water treatment system, a sealing machine, storage tanks, and satchet packaging materials. You can purchase these items from local suppliers or import them if you have the resources.

5. Set up your production and packaging facility

Once you have acquired the necessary equipment and materials, you can set up your production and packaging facility. The production process involves treating and purifying the water, filling and sealing the satchet, and labeling the satchets with your brand name and NAFDAC registration number. You can also add a unique design or color to your satchets to stand out from your competitors.

6. Develop a distribution strategy

To reach your target market, you need to have a well-planned distribution strategy. You can choose to sell directly to customers by hawking on the streets or selling to retailers like supermarkets, restaurants, and event centers. It is also essential to consider the logistics and transportation costs involved in the distribution process.

7. Market your business

To attract customers and build a strong brand, you need to market your satchet water business. You can use traditional marketing methods like word-of-mouth, flyers, and posters or utilize digital marketing platforms like social media and online directories. You can also offer discounts and promotions to attract new customers and retain existing ones.

In conclusion, starting a satchet water business in Nigeria requires thorough planning, proper licensing, and a reliable source of clean water. With the right equipment, packaging, and distribution strategies, you can build a successful and profitable business. With the high demand for clean drinking water in Nigeria, selling and hawking satchet water can be a lucrative and sustainable business venture.